http://www.youtube.com/watch?v=qpYq9CBZoKQ
http://www.youtube.com/watch?v=dV9LfD1CYhI
Our issue is the major problem with drinking and driving in our society. We will begin our presentation by showing the video of drinking and driving and then talking about our solution. We will then show the second video which is our solution and we will go into more detail about our solution. Our solution is to require all Americans to drive cars with breathalyzers in the steering wheel.
Tuesday, April 14, 2009
Thursday, April 9, 2009
Short Writing Assignment #8 / Rhetorical Analysis Redux
Memo: Nike’s “Thunder Thighs” advertisement
The purpose of the “Thunder Thighs” advertisement was to acknowledge the new look for women. We hoped to inform everyone that it is okay to have big thighs and muscular legs. The ideal weight for women is no longer 110 pounds; it is 150 pounds. The past decades stereotypical view of what a female should look like has changed over the last few years. The United States women’s soccer team at the 1999 Women’s World Cup was nicknamed “Babe City” by David Letterman, even though none of the women were small. Most of them were tall and weighed around 150 pounds. The idea of the “thunder thighs” advertisement stemmed from the United States women’s soccer team. If they were nicknamed “Babe City” on national television with the manly, muscular look they displayed, I figured we could possibly run an advertisement going off of the women’s soccer team. Although we would not focus on soccer girls, we would focus on their look and use phrases to make the “muscular” look desirable for other women.
By targeting the “muscular” look for females, Nike not only made female athletes feel good about their bodies, but also made other females think it’s okay to weigh more than 120 pounds. The reason this advertisement did not receive much attention in the beginning was because it was in a health magazine. Most people looking at health magazines are already healthy and in good physical shape. In order for this advertisement to be successful and receive the attention it needs, we need to run it in magazines that target females in the 18-25 age group. That is the age group that feels the most insecure about their body and needs to see the advertisement. The next time we run the advertisement, we need to run it in Plus Model Magazine, Seventeen, and other young adult magazines.
http://www.2desktop.com/download_I_have_thunder_thighs_Nike_Women_Sports_free_quality_desktop_wallpaper_1024_768_resolution_9489.html
The purpose of the “Thunder Thighs” advertisement was to acknowledge the new look for women. We hoped to inform everyone that it is okay to have big thighs and muscular legs. The ideal weight for women is no longer 110 pounds; it is 150 pounds. The past decades stereotypical view of what a female should look like has changed over the last few years. The United States women’s soccer team at the 1999 Women’s World Cup was nicknamed “Babe City” by David Letterman, even though none of the women were small. Most of them were tall and weighed around 150 pounds. The idea of the “thunder thighs” advertisement stemmed from the United States women’s soccer team. If they were nicknamed “Babe City” on national television with the manly, muscular look they displayed, I figured we could possibly run an advertisement going off of the women’s soccer team. Although we would not focus on soccer girls, we would focus on their look and use phrases to make the “muscular” look desirable for other women.
By targeting the “muscular” look for females, Nike not only made female athletes feel good about their bodies, but also made other females think it’s okay to weigh more than 120 pounds. The reason this advertisement did not receive much attention in the beginning was because it was in a health magazine. Most people looking at health magazines are already healthy and in good physical shape. In order for this advertisement to be successful and receive the attention it needs, we need to run it in magazines that target females in the 18-25 age group. That is the age group that feels the most insecure about their body and needs to see the advertisement. The next time we run the advertisement, we need to run it in Plus Model Magazine, Seventeen, and other young adult magazines.
http://www.2desktop.com/download_I_have_thunder_thighs_Nike_Women_Sports_free_quality_desktop_wallpaper_1024_768_resolution_9489.html
Monday, April 6, 2009
The Rhetoric of the Market
http://www.2desktop.com/download_I_have_thunder_thighs_Nike_Women_Sports_free_quality_desktop_wallpaper_1024_768_resolution_9489.html
http://www.loleg.com/blog/wp-content/uploads/2008/01/my_butt_is_big.jpg
1.We know that ads are supposed to be persuasive. Take this for granted. But what do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
Although these ads represent different parts of the body, they are still related. They persuade me to believe that a muscular body is attractive. While most people do not find thunder thighs attractive, this advertisement makes them seem attractive and worth all the time it took to get them. This also goes for the butt advertisement because girls think they need to be extremely skinny, but in reality no one finds that attractive.
2.As you study the advertisements, consider all the elements of it that you can identify. In other words, try not to just focus on the explicit argument. What implicit elements argue here?
The implicit element in both advertisements is that girls think they are more attractive when they are in shape. Guys do not like girls to be overly muscular because it makes them look masculine so these advertisements are used to show that it is okay to be muscular and still be feminine.
3.Describe the apparent use-value of each product; then describe the exchange-value as you see it. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
The use-value of both ads is to encourage girls to work out and look like the images in the advertisements. The exchange value is used to get the reader to think that they can only have that body if they use Nike. The purchasers of Nike products think they will look more athletic which will make them feel more athletic. I think the use-value and exchange-value go hand in hand for both advertisements. If you walk around USC during this time of year, you will see at least 20 girls wearing the Nike shorts in the advertisement. Almost every girl has them and she only gets them because everyone else has them. I did the same thing. I asked for a pair for Christmas because everyone has them. I did not have to see a written ad to convince me to purchase them, I just saw everyone else at USC wearing them.
4.Who would you say the imagined audience for each ad is? What magazines do you think each came from?
I think the imagined audience for the ads is girls ages 18-25 and I think both advertisements came from sports magazines.
http://www.loleg.com/blog/wp-content/uploads/2008/01/my_butt_is_big.jpg
1.We know that ads are supposed to be persuasive. Take this for granted. But what do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
Although these ads represent different parts of the body, they are still related. They persuade me to believe that a muscular body is attractive. While most people do not find thunder thighs attractive, this advertisement makes them seem attractive and worth all the time it took to get them. This also goes for the butt advertisement because girls think they need to be extremely skinny, but in reality no one finds that attractive.
2.As you study the advertisements, consider all the elements of it that you can identify. In other words, try not to just focus on the explicit argument. What implicit elements argue here?
The implicit element in both advertisements is that girls think they are more attractive when they are in shape. Guys do not like girls to be overly muscular because it makes them look masculine so these advertisements are used to show that it is okay to be muscular and still be feminine.
3.Describe the apparent use-value of each product; then describe the exchange-value as you see it. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
The use-value of both ads is to encourage girls to work out and look like the images in the advertisements. The exchange value is used to get the reader to think that they can only have that body if they use Nike. The purchasers of Nike products think they will look more athletic which will make them feel more athletic. I think the use-value and exchange-value go hand in hand for both advertisements. If you walk around USC during this time of year, you will see at least 20 girls wearing the Nike shorts in the advertisement. Almost every girl has them and she only gets them because everyone else has them. I did the same thing. I asked for a pair for Christmas because everyone has them. I did not have to see a written ad to convince me to purchase them, I just saw everyone else at USC wearing them.
4.Who would you say the imagined audience for each ad is? What magazines do you think each came from?
I think the imagined audience for the ads is girls ages 18-25 and I think both advertisements came from sports magazines.
Wednesday, March 25, 2009
Short Writing Assignment #6 / Third Topic Proposal
I am going to write an updated "Modest Proposal" for drinking and driving. My second essay was on the effects of lower blood alcohol concentration laws so I will include some of the effects. I also plan to provide reasonable solutions for drinking and driving. My satirical solution that not everyone will agree with is that citizens who wish to drive must purchase a car with a steering wheel that will only unlock if alcohol is not detected on the driver's breath. To be sure those are the only cars on the road, the government will have to make sure everyone gives up their current car.
For the people that cannot afford to buy a car right away, this will pose a major problem because they will not have a means of transportation. This will also be a problem for large families. The breathilizer steering wheel is a great solution as an option, but not if it required for the entire country to give up their cars and purchase cars with that type of steering wheel. People can probably purchase a new steering wheel equipped with this function, but my proposal requires EVERYONE to give up their cars, which means cars won't sell because no one can drive cars without the breathilizer steering wheel.
The first part of my satirical solution is possible because people are willing to purchase cars with more safety, but no one will agree to give up their car and purchase a new one when they could just purchase the particular part.
For the people that cannot afford to buy a car right away, this will pose a major problem because they will not have a means of transportation. This will also be a problem for large families. The breathilizer steering wheel is a great solution as an option, but not if it required for the entire country to give up their cars and purchase cars with that type of steering wheel. People can probably purchase a new steering wheel equipped with this function, but my proposal requires EVERYONE to give up their cars, which means cars won't sell because no one can drive cars without the breathilizer steering wheel.
The first part of my satirical solution is possible because people are willing to purchase cars with more safety, but no one will agree to give up their car and purchase a new one when they could just purchase the particular part.
Tuesday, March 17, 2009
A Modest Proposal
Words that are not used very often: solar year, plump, utterly, breeders-used when referring to animals, horrid, shillings
What does annum mean?
What does hath mean? archaic third person singular present
What does hitherto mean? until now or until the point in time under discussion
What does prolifick mean?
What does alms mean?
What does raiment mean?
Stroling should be strolling
What does annum mean?
What does hath mean? archaic third person singular present
What does hitherto mean? until now or until the point in time under discussion
What does prolifick mean?
What does alms mean?
What does raiment mean?
Stroling should be strolling
Thursday, February 26, 2009
Short Writing Assignment #5 / Getting a Re-action
Footprints
One night I had a dream--
I dreamed I was walking along the beach with the Lord
and across the sky flashed scenes from my life.
For each scene I noticed two sets of footprints,
one belonged to me and the other to the Lord.
When the last scene of my life flashed before me,
I looked back at the footprints in the sand.
I noticed that many times along the path of my life,
there was only one set of footprints.
I also noticed that it happened at the very lowest
and saddest times in my life.
This really bothered me and I questioned the Lord about it.
"Lord, you said that once I decided to follow you,
you would walk with me all the way,
but I have noticed that during the most troublesome times in my life
there is only one set of footprints.
"I don't understand why in times when I needed you most,
you should leave me."
The Lord replied, "My precious, precious child,
I love you and I would never, never leave you
during your times of trial and suffering.
"When you saw only one set of footprints,
it was then that I carried you."
...Mary Stevenson
http://www.youtube.com/watch?v=jZkdcYlOn5M
One night I had a dream--
I dreamed I was walking along the beach with the Lord
and across the sky flashed scenes from my life.
For each scene I noticed two sets of footprints,
one belonged to me and the other to the Lord.
When the last scene of my life flashed before me,
I looked back at the footprints in the sand.
I noticed that many times along the path of my life,
there was only one set of footprints.
I also noticed that it happened at the very lowest
and saddest times in my life.
This really bothered me and I questioned the Lord about it.
"Lord, you said that once I decided to follow you,
you would walk with me all the way,
but I have noticed that during the most troublesome times in my life
there is only one set of footprints.
"I don't understand why in times when I needed you most,
you should leave me."
The Lord replied, "My precious, precious child,
I love you and I would never, never leave you
during your times of trial and suffering.
"When you saw only one set of footprints,
it was then that I carried you."
...Mary Stevenson
http://www.youtube.com/watch?v=jZkdcYlOn5M
Wednesday, February 25, 2009
Essay #2
A) My issue involved stricter standards (Lower BAC laws) for driving under the influence. To my surprise, I found many people against lowering the BAC laws. Many people argued there would be a great number of arrests. Some argued lower BAC laws did not decrease the number of alcohol-related deaths. Others were for lower BAC laws because studies showed they did decrease alcohol-related deaths.
B and C) Rick Berman, a member of the general counsel for the American Beverage Institute, believes lower BAC levels target social drinkers.
The NHTSA first argued lives were not saved from lowering BAC levels, but two years later they said studied showed that lower BAC levels did save lives.
D) I think lower BAC levels should be enforced. I think there should be a no tolerance level. Drunk drivers are killing sober drivers everyday so why not enforce a no tolerance level for all ages? I have an interest in the issue because I know of so many people who choose to drink and drive because they don't think anything will ever happen to them. I know of about 20 people who either died from drinking and driving or received a DUI. This should not be tolerated and stricter laws should be enforced.
B and C) Rick Berman, a member of the general counsel for the American Beverage Institute, believes lower BAC levels target social drinkers.
The NHTSA first argued lives were not saved from lowering BAC levels, but two years later they said studied showed that lower BAC levels did save lives.
D) I think lower BAC levels should be enforced. I think there should be a no tolerance level. Drunk drivers are killing sober drivers everyday so why not enforce a no tolerance level for all ages? I have an interest in the issue because I know of so many people who choose to drink and drive because they don't think anything will ever happen to them. I know of about 20 people who either died from drinking and driving or received a DUI. This should not be tolerated and stricter laws should be enforced.
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