Short Writing Assignment #8 / Rhetorical Analysis Redux

Memo: Nike’s “Thunder Thighs” advertisement

The purpose of the “Thunder Thighs” advertisement was to acknowledge the new look for women. We hoped to inform everyone that it is okay to have big thighs and muscular legs. The ideal weight for women is no longer 110 pounds; it is 150 pounds. The past decades stereotypical view of what a female should look like has changed over the last few years. The United States women’s soccer team at the 1999 Women’s World Cup was nicknamed “Babe City” by David Letterman, even though none of the women were small. Most of them were tall and weighed around 150 pounds. The idea of the “thunder thighs” advertisement stemmed from the United States women’s soccer team. If they were nicknamed “Babe City” on national television with the manly, muscular look they displayed, I figured we could possibly run an advertisement going off of the women’s soccer team. Although we would not focus on soccer girls, we would focus on their look and use phrases to make the “muscular” look desirable for other women.
By targeting the “muscular” look for females, Nike not only made female athletes feel good about their bodies, but also made other females think it’s okay to weigh more than 120 pounds. The reason this advertisement did not receive much attention in the beginning was because it was in a health magazine. Most people looking at health magazines are already healthy and in good physical shape. In order for this advertisement to be successful and receive the attention it needs, we need to run it in magazines that target females in the 18-25 age group. That is the age group that feels the most insecure about their body and needs to see the advertisement. The next time we run the advertisement, we need to run it in Plus Model Magazine, Seventeen, and other young adult magazines.

http://www.2desktop.com/download_I_have_thunder_thighs_Nike_Women_Sports_free_quality_desktop_wallpaper_1024_768_resolution_9489.html